How using Facebook Messenger bots can improve business marketing campaigns
By CRC Digital Staff (@CRC_Digital)
Facebook Messenger primarily allowed users to talk to their friends and family, but in recent times the app has gained some really cool features. You can send money to your friends, make plans, share music, and even order food. Since Messenger has turned into more than just an app where you can talk to friends and family, many businesses see it as an opportunity to improve their marketing strategies. In fact, some businesses have benefited from this new way of marketing so much that it has lowered their marketing costs. With the use of Facebook Messenger bots, businesses can easily create a dialogue with their customers without being pushy or too salesy.
What’s so great about bots?
We’ve been hearing a lot more about bots, and more and more businesses are relying on them as a part of their social media marketing strategy. Bots are an effective way to build engagement on your accounts as well as having customers answer basic questions, or send comments and concerns. Many marketers can even share exclusive promotions and deals with the use of bots instead of manually sharing with people who are engaged with your page.
How are marketers using Facebook Messenger bots?
As of right now, only 15% of marketers are using Messenger bots but that trend will dramatically change in the next year. It’s still in the early stages of development, but Messenger bots will allow customers using Facebook to have conversations with businesses, receive special deals, subscribe to newsletters, fill out forms and even make easy transactions.
How can you create your own Messenger bot?
If you have the right tools, creating a Messenger bot can be pretty simple. Connecting your Facebook page ManyChat can help you create your own bots hassle-free. With this tool, you can create a bot that will connect your audience to your brand through an ad post or an organic post that a person may have engaged with, or you can set it up through an individual link on your Facebook page. ManyChat includes a free video course to help familiarize you with bots and the many things you can do with them now and down the road.
Have you started using bots in your marketing efforts? Let us know what you think at @CRC_Digital!