By CRC Digital Staff (@CRC_Digital)
Raise your hand if you’ve noticed a recent dip in the number of accounts that follow you on Twitter.
You’re not alone – many account holders experienced the same after the social-media company announced it’s omitting invalid or “locked” accounts from users’ follower count.
Ericka Anderson, a National Review Online writer and author of the new book “Leaving Cloud 9,” attributes her recent slide in followers to the “Twitter purge.” Ms. Anderson has about 17,000 Twitter followers.
Oh man, the Twitter purge just lost me 2,000 followers!
— Ericka Andersen (@ErickaAndersen) July 12, 2018
Twitter says the omission of locked accounts from one’s following will apply to accounts worldwide.
“Over the years, we’ve locked accounts when we detected sudden changes in account behavior,” reads a Twitter statement. “[W]e’ll be removing these locked accounts from follower counts across profiles globally.
The move is part of an ongoing effort to ensure that follower counts are more substantive and that they more accurately reflect the potential engagement strength of a users’ following.
“Follower counts are a visible feature, and we want everyone to have the confidence that the numbers are meaningful and accurate,” reads the statement.
Twitter behavior that could lock one out of his or her account include, among other things, tweeting “a large volume of unsolicited replies or mentions, Tweeting misleading links, or if a large number of accounts block the account after mentioning them.”
Twitter says users on average should expect to lose four followers while those with larger followers should expect ‘a more significant drop’ than that.
“We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.”
Twitter stock appears to have rebounded, reports MarketWatch, after plummeting in the wake of the crackdown announcement, an announcement that – in the long run – can only help strengthen the brand as users will be more inclined to believe there is an active, engaged user behind every ‘follow.’
What do you think of the crackdown? Will it help the Twitter brand? Let us know @CRC_Digital!