CRC answers real business challenges for clients through ideas, media, relationships and execution. Our clients commonly achieve success through improved business performance, yet they often also enjoy improved brands and reputations in the process. For us, case studies are the ultimate proof point on who can consistently deliver and who only talks a good game.
A financial services client and the NFL teamed up to create Financial Football, an interactive game to help teach students money management skills. CRC developed a communications program to build awareness and user engagement. The result? The online version of Financial Football has been played more than 650,000 times and the website receives 75,000 unique visitors and 2 million monthly page views. To date, the Financial Education programs have reached over 100 million consumers.
CRC developed winning communications, media relations, crisis communications and social media strategies for a leading energy client, the second-largest integrated energy company in the US. The results include hundreds of favorable TV news stories, plus extensive national and local print coverage. A single Facebook campaign alone generated more than 850,000 fans. Another earned media campaign delivered 17 television interviews, 148 radio interviews, 25 Op-ed placements and over 100 in-depth interviews.
CRC developed a highly successful communications and media strategy for the Academy Award winning movie. Hurt Locker was marketed as a film with all the excitement of a war film with none of the moral preaching about war, earning it both critical acclaim and box office success. Media outreach campaigns to political and center right media, including bloggers, online outlets, radio, TV, and cable significantly increased the film’s favorable reviews. Hurt Locker became a media favorite and was nominated for nine Academy Awards and won six Oscars, including Best Picture, Best Director and Best Original Screenplay.
CRC spearheaded a ten-week communications program when Justice Neil Gorsuch was nominated to the Supreme Court. Program highlights included:
- 9,500+ media hits including 60+ TV appearances
- 5,000+ quotes in news stories
- 1.2 billion media impressions
- 50+ million online video views
- 116+ million targeted impressions of non-video content
- Over 670,000 unique website visits
CRC has promoted more than 75 New York Times bestsellers. Our innovative programs create interview opportunities on radio and television as well as with print and online news outlets that help drive book sales.
Some of the best-selling authors we have worked with include:
- Vince Flynn
- Newt Gingrich
- Matt Drudge
- David Limbaugh
- Bernie Goldberg
- Michelle Malkin
- Mark Levin
CRC plans and executes an ongoing strategic communications program and media relations campaign for a prominent non-profit, one of the nation’s premiere grassroots activist organizations.
The results include thousands of interviews and hundreds of in-person meetings with some of the most influential media outlets in the country. The program also includes booking hundreds of interviews for state-based initiatives.